You only get one chance at a first impression – and these days, a community college’s first impression is often made without them even being aware of it – through their website. If prospective students can’t find the information they’re looking for, you could be losing them without ever knowing they were looking.
At the same time, your website must also serve your current students, who may be daily visitors to the site but have very different needs from prospective students. A CLARUS Corporation Web Audit can help you find out how well your website meets this dual challenge.
We use online pop-up surveys to gain user input into a college’s website re-design process. The survey will evaluate a visitor’s current experience on the College’s website, determine content needs, measure usability issues, and define user characteristics.
A Web Audit can be a valuable tool in any website redesign, because it provides the information needed to ensure that the new website format meets user expectations, especially related to navigation, content, and organization. Your college can develop an understanding of their users’ expectations that will help avoid unused or little-used system features.
The results of the Web Audit will provide the College the following information to help develop a new website or make improvements to their existing website:
- A profile of the visitors to the College’s website
- Visitors’ ratings of the College’s website on a number of factors, including appearance, navigation, content, and ease of use
- A list of the key website improvements needed and best practices from other community college websites that have implemented those improvements
- A profile of the way that visitors are accessing the College’s website
Call us today to evaluate your web site’s effectiveness!