Non-Enrolling Applicant Scan
In a perfect recruiting scheme, an inquiry is turned into a prospect, a prospect into an applicant, and an applicant into an enrollee. Once a student applies, you know they’re interested – and if they don’t complete the process by enrolling, you know there’s something wrong. A CLARUS Non-Enrolling Applicant Scan can help your college determine whether there are communication issues at the College that are actually hampering the enrollment process.
Focused, in-depth telephone interviews will be conducted with non-enrolling applicants to determine whether the barriers are process issues that the College can change, or student issues that the College can do nothing about. Our approach is flexible in that each survey can be customized to reflect the needs of our clients.
At the end of this process, your college will know:
- Who the non-enrolling students are (demographically)
- Why they did not follow through and enroll
- What they chose to do instead
CLARUS will also recommend specific strategies for how to improve the enrollment process, including identification of early warning mechanisms that are currently in place or that could be developed to assist in moving an applicant to an enrollee. We give you specific results that you can act on immediately. In addition, the non-enrolling applicant scan will set benchmarks against which all future marketing efforts can be measured.
The conversion process from inquiry to application to enrollment is not easy – it takes a creative and focused approach. Trust the solutions created by the CLARUS team – we’ve been studying this issue for more than 20 years.
To see how we can help you improve your applicant conversion rate, contact us today!