Market Segmentation Audit
The foundation for any successful project is data – specifically, who are your markets, what are the needs of those markets, and how well is the College serving those needs? Without that information, any detailed marketing plan, marketing communications or brand positioning will be meaningless. Your college has the data you need – and a CLARUS Corporation Market Segmentation Audit can help you turn that data into information you can use.
Working in collaboration with your staff, the CLARUS team will examine the data you already have from a target market perspective – the key to understanding your current clients. We will:
- Determine who is currently attending and applying to the College
- Outline your market segments, then determine what your market share is for each segment
- Examine current marketing materials to understand the messages that the College has given to the markets in the past
A Market Segmentation Audit will give your college baseline numbers for the market share and market penetration rates for each of your market segments, which your college can use to set measureable goals and develop specific strategies, as well as determine the success of these goals and strategies. This Audit can also serve as the foundation for further research, marketing plan development, brand development, or retention plans.
To see how we can start helping you understand your marketplace, contact us today.