High School Scan
Today’s high school market is bigger, savvier, more affluent — and more skeptical — than ever before. To reach them, you must understand them. You need to know what they are saying and thinking about your college, your competition, and their future plans. After two decades of talking to high school students, CLARUS understands this constantly changing market — because we continuously update our research so we can provide the best solutions for your college.
A CLARUS High School Scan can help you understand the high school students in your service area. First, we collaborate with you to develop the questions you need answered. Next, the data you need is gathered through focused, in-depth telephone interviews.
We will determine:
- What the career aspirations are among the high school students in your area
- What is important to them in choosing a college
- If they would consider attending your college and why or why not
- What other colleges they are looking at
- What information they are looking for and how they prefer to get that information
At the end of this process, your college will get concrete recommendations for recruiting and retention based on solid research. You will know what the high school students think of your college, as well as your competitors, in terms of quality, cost, “coolness” (peer acceptance), and convenience. Plus, you will be able to focus your marketing strategies on the market segments that will be the most likely to attend your college.
CLARUS can help you create the innovations that make your college more appealing to this highly-desired market segment. To see how we can start helping you reach the high school market, contact us today!