As your college adapts to fiscal and environmental changes, effective communication, both internal and external, is a must. But effective communication encompasses more than your message – it means delivering that message to the right audience using the most effective methods. A CLARUS Corporation Communication Audit takes the temperature of your organization to determine what messages are getting through to which audiences, and if they are producing the desired outcome.
During a Communication Audit, CLARUS staff will examine both internal and external communication to determine the effectiveness of that communication and whether the information being presented actually tells the story the College wants to tell.
The goals for internal communication include:
- Explore the effectiveness of current internal communication with respect to mission critical information, job critical information, and organizational information
- Assess both formal and informal communication channels for efficiency and effectiveness
The goals for external communication include:
- Assess the strengths and weaknesses of current communication materials and channels with respect to the goals, objectives, and strategies of the current communication plan
- Develop recommendations for improving external communication through design and messaging strategies.
At the end of the audit, your college will receive detailed recommendations for improving internal and external communications through development of clear communication strategies based on Lasswell’s communication channels.
Contact us today to see how we can help improve internal and external communication at your college.