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At CLARUS Corporation, we measure our success by the success of our clients.
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Hot Topics “eMarketing:
Hype Or The Reality Of Marketing For The Future?”
Today’s community college students are getting younger and
more computer savvy than ever before – many of our students do not
remember the world without computers and Internet access. However, our
colleges’ marketing endeavors are still rooted in typical media more
likely to attract Baby Boomers. Participants learned how to
effectively market to Gen Y and Gen X and continue enrollment
increases. These sessions focused on the new trends in electronic
communication which will provide increases in college enrollments. “Creating Your Own Destiny In Changing Market Conditions” Over the last decade, many community colleges have seen increasing enrollments as the number of high school graduates has gone up and working adults have sought additional education and training in response to fluctuating economic conditions. But will this trend continue? Most likely not. Colleges from coast to coast have been reporting flat summer 2005 enrollments and declining fall 2005 enrollments. Does a college have to be at the mercy of market conditions or can it create its own path? This presentation outlined how colleges can gather and use key market indicators (that are free) to forecast changing markets and work with market conditions to create their own destiny rather than letting the markets control them. “Keeping Enrollment Stable In A Declining Market” Over the last few years community colleges enjoyed record enrollments. However, national trends suggest that community colleges will see a decline in enrollments that may last several years due to the demographic shifts. Already some districts are feeling the impact. Participants learned how to use local data to forecast those trends, use marketing research, define new market opportunities and keep enrollments stable in a declining market. “Defining, Designing And Implementing Effective Web Surveys” In today’s high-tech world, we want access to information quickly, accurately and inexpensively. The World Wide Web makes it all possible, and now it can be used effectively in research to collect valuable information from current and prospective students. This session examined how to properly design and administer Web surveys from both a technological and methodological perspective. "Ensuring Program Completion: Student Success Increases Through Better Program Review Processes” With the increasing complexity of today’s program delivery methods, are colleges developing more options for program completion or simply offering more options for course completion? Learn how to systematically examine your program offerings during a revamped program review process and determine where the gaps are in programming for your various market segments — all with the click of a mouse. “Moving College Publications Completely Online — Fact Or Fiction?” For most colleges, the cost of publishing a catalog and three schedules comprises more than half of the annual marketing budget. What’s more, the process is cumbersome, time consuming and ripe for errors and costly overruns. Moving major publications online, where they can be continuously updated, can be an efficient and cost-saving solution. Some community colleges have already done so successfully, while others struggle with the Web while still relying primarily on print. Participants learned the online and publication needs of specific market segments, explored what key publications need to be online for each market segment, and saw examples of best practices from across the country. “Efficient
Class Scheduling: An Oxymoron?”
Is a truly efficient class schedule
possible? Can you easily identify when you are offering too many
sections of a course, thus reducing overall efficiency and increasing
cost? Can your students complete their degrees within a reasonable
time frame, or at all? Would you like to produce a more student
centered class schedule? Would you like to provide an up-to-date
course list for your advisors that is sort-able by days and/or hours
and/or major? Learn how “How Our Markets Really Use The Web”
As marketers and
Web designers, when we create Web sites, we act as though people will
pore over each and every word. We believe the users will take their
time and figure out how we organize our sites and that they will weigh
their options before deciding which link to click. NOT! Participants
explored the reality of how marketers view and use our Web sites and
explore the four top Web crafting mistakes. Learn the top Web site
design issues and how they differ from our publication design rules. “Hottest
Trends In Electronic Communications” Technology has been pushing the boundaries of competition
for many community colleges, as well as their competitors. Some
colleges are finding innovative ways to respond to this new
competitive market while others are falling further behind. This
session explored some of the hottest trends in electronic
communications for the high school and the adult markets. Tried and
true examples were shared from community colleges across the country.
Participants took away ideas that would help in their own college’s
marketing and recruiting. |
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