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At CLARUS Corporation, we measure our success by the success of our
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“Creating
Your Own Destiny In Changing Market Conditions” for the NCMPR
Annual Conference in Austin,
TX.
Over the last decade, many community colleges have seen increasing
enrollments as the number of high school graduates has gone up and
working adults have sought additional education and training in
response to fluctuating economic conditions. But will this trend
continue? Most likely not. Colleges from coast to coast have been
reporting flat summer 2005 enrollments and declining fall 2005
enrollments. Does a college have to be at the mercy of market
conditions or can it create its own path? This presentation outlined
how colleges can gather and use key market indicators (that are free)
to forecast changing markets and work with market conditions to create
their own destiny rather than letting the markets control them.
“Keeping
Enrollment Stable In A Declining Market” for the
ACCCA Annual Conference in
Glendale,
CA
February 2006. Over
the last few years community colleges enjoyed record enrollments.
However, national trends suggest that community colleges will see a
decline in enrollments that may last several years due to the
demographic shifts. Already some districts are feeling the impact.
Participants learned how to use local data to forecast those trends,
use marketing research, define new market opportunities and keep
enrollments stable in a declining market.
“Defining,
Designing And Implementing Effective Web Surveys” for NCMPR
District I Conference in Mystic, CT; District II Conference in
Charlotte, NC; and District VI Conference in Palm Springs, CA held in
the Fall of 2005. In today’s high-tech world, we want access to
information quickly, accurately and inexpensively. The World Wide Web
makes it all possible, and now it can be used effectively in research
to collect valuable information from current and prospective students.
This session examined how to properly design and administer Web
surveys from both a technological and methodological perspective.
"Assuring
Program Completion: Student Success Increases Through Better Program
Review Processes” for AACC
Annual Conference in Boston,
MA April 2005 with
Dr. Daniel Phelan from Jackson
Community College, MI. With the increasing
complexity of today’s program delivery methods, are colleges
developing more options for program completion or simply offering more
options for course completion? Learn how to systematically examine
your program offerings during a revamped program review process and
determine where the gaps are in programming for your various market
segments — all with the click of a mouse.
“Moving
College Publications Completely Online — Fact Or Fiction?”
for NCMPR Annual Conference in Minneapolis,
MN
March 2005. For most colleges, the cost of publishing a catalog
and three schedules comprises more than half of the annual marketing
budget. What’s more, the process is cumbersome, time consuming and
ripe for errors and costly overruns. Moving major publications online,
where they can be continuously updated, can be an efficient and
cost-saving solution. Some community colleges have already done so
successfully, while others struggle with the Web while still relying
primarily on print. Participants learned the online and publication
needs of specific market segments, explored what key publications need
to be online for each market segment, and saw examples of best
practices from across the country.
“Efficient
Class Scheduling: An Oxymoron?” for the
Chair
Academy
Conference for Community College Leaders in Ft. Lauderdale, FL March
2005 with Dr. Garry
Heberer, Great Basin College, NV. Is a truly efficient class schedule
possible? Can you easily identify when you are offering too many
sections of a course, thus reducing overall efficiency and increasing
cost? Can your students complete their degrees within a reasonable
time frame, or at all? Would you like to produce a more student
centered class schedule? Would you like to provide an up-to-date
course list for your advisors that is sort-able by days and/or hours
and/or major? Learn how
Great Basin
College
implemented a new class analysis
process to aid in the course scheduling and student advising
processes.
“How Our Markets Really Use The Web” for
NCMPR District IV
Conference in Colorado Springs,
CO
October 2004. As marketers and
Web designers, when we create Web sites, we act as though people will
pore over each and every word. We believe the users will take their
time and figure out how we organize our sites and that they will weigh
their options before deciding which link to click. NOT! Participants
explored the reality of how marketers view and use our Web sites and
explore the four top Web crafting mistakes. Learn the top Web site
design issues and how they differ from our publication design rules.
“Hottest
Trends In Electronic Communications” for NCMPR Annual Conference in Las Vegas,
NV
March 2003. Technology has been pushing the boundaries of competition
for many community colleges, as well as their competitors. Some
colleges are finding innovative ways to respond to this new
competitive market while others are falling further behind. This
session explored some of the hottest trends in electronic
communications for the high school and the adult markets. Tried and
true examples were shared from community colleges across the country.
Participants took away ideas that would help in their own college’s
marketing and recruiting.
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