Problem:
Do you really understand how to market to your
potential community college students today – what tools to
use and how to most cost effectively get your message to
them? Today’s community college students are getting
younger and more computer savvy than ever before – many of
our students do not remember the world without computers and
Internet access. MySpace, Facebook, YouTube and Internet
search engines are used daily by our current and potential
students for communication and information. Does your
college have a MySpace page and advertise on MySpace, or
does your college ban MySpace from campus computers? Does
your college understand the new marketing opportunities that
exist in eMarketing, viral marketing and online marketing?
Many of today’s community college marketing endeavors are
still rooted in typical media more likely to attract Baby
Boomers – radio, television and newspaper – who are less
likely to be our market.
The
CLARUS Solution:
Do
you really want to understand your markets today? Then
attend the third annual CLARUS Corporation Enrollment
Workshop. This day and a half workshop will explore how
community colleges nationally are serving very unique and
diverse markets. Understand the new techniques in eMarketing
as well as see and hear best practices in community college
marketing today – not only concentrating on Generation Y
(high school students) but also working adults (Generation
X) and older markets (Baby Boomers and Matures).
Energize your administrative and
enrollment management teams this summer – understand how
to maximize your marketing efforts in today’s digital
world. This popular summer workshop has received outstanding
feedback. Our third annual Enrollment Workshop
will assist college administrators in thinking differently
about their current marketing practices. This day and a half
intensive workshop will assist participants in understanding
how their potential students are changing and how the
college has to change its marketing practices to meet
student demands. Join us for a mind-altering, two-day
adventure in beautiful
Steamboat Springs
,
CO
on June 3 and 4, 2008.
Agenda
items for the Workshop include market trends and new
thoughts about marketing for:
·
Generation Y: Being Techno Savvy With Your High
School Students
·
Generation X: Overcoming The Time Issues With
Your Working Adults
·
eMarketing:
Understanding eMarketing’s Role In Your College’s
Marketing Plan
·
Baby Boomers: Meeting The Untapped Demand Of
Adults
·
Matures: Living Longer, Learning Longer
·
Immigrant Markets –
Serving The Underserved
At
CLARUS Corporation, we’ve been keeping the nation’s top
community colleges current by offering educational seminars
for the past two decades. Help us celebrate our 20th
anniversary this year!
See
What Attendees Are Saying!
Agenda
Location/
Dates
Registration
Form
Complete
a separate registration form for each individual from your
college who is attending. Make copies as needed. The
registration form is available online; please click here.
The
$795 registration fee includes all workshop materials,
continental breakfast both days and lunch on Day 1. Make
checks payable to CLARUS Corporation.
Questions?
Contact
Sarah Pauley, at sarah@claruscorporation.com
or 308.762.2565 extension 12.
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